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It’s pence per mile that counts for motorists

31 August 2011 One Comment

The financial bottom line means more to motorists than, perhaps, at any point in the recent past. And don’t manufacturers and dealerships know it – they too are fighting for that squeezed middle ground.

This of course is where buyacar earns its keep, in offering the consumer the best deals on new cars.

New cars in the ‘real world’ middle-ground of motoring have to appeal to customers as much on the grounds of economy as much as luxury and performance.

Traditionally motorists who run real world vehicles are concerned about the resale value of their car in three or four years time. This is when desire (for a new car) and depreciation (of the old car) combine to spur the consumer on to another new car purchase. The new car industry is founded on this renewal principle, and has been for a remarkable amount of time.

But now considerations are perhaps changing. People are always going to buy new cars but now their focus is going to be on things like PPM or pence per mile to run. And an analysis of new cars on this basis throws up a few surprises.

Firstly, the worst performing car (according to the Daily Telegraph’s Mr Money) is the Nissan Leaf. This electric vehicle suffers from uncertain resale values, becaus of continuing uncertainty as to the long-term integrity of the included battery packs.

Also, Mr Money is a po-faced man, as is evident from his headshot at the paper. And he has never liked electric vehciles; but then i guess it’s in his job description to identify anything which doesn’t fit within the strictly free market values he is paid to uphold. To him the Leaf probably smacks of Communism.

But i digress. According to the PPM argument the best value for money car on the road today is the Seat Leon. Taking into account initial price, taxes, duties, fuel, routine servicing and depreciation, the Leon is going to cost you 28ppm over 36’000 miles. which ain’t half bad when you think about it.